1 MALAYSIA INTERNATIONAL DRAGON BOAT FESTIVAL 2010, PUTRAJAYA


DATE : 18th - 20th JUNE 2010

VENUE : PUTRAJAYA WATER SPORTS COMPLEX, PRECINCT 6, PUTRAJAYA

2010 marks the 2nd year of the International Dragon Boat Festival ( 1MALAYSIA INTERNATIONAL DRAGON BOAT FESTIVAL, PUTRAJAYA 2010- 1MIDBF). which has become one of the most important and prestigious Dragon Boat event in ASEAN region. The event is an exceptional tool for generating worldwide interest and coverage for the country.


Objectives:

The 1Malaysia International Dragon Boat Festival 2010 as a national sport and tourism promotion event is designed to:
  • Combine the beautiful scenery and landscape of Putrajaya with a leading edge water sport to...
  • Create cutting-edge images of a compelling country and corporations, well planned government administration centre that...
  • Generate worldwide marketing and business opportunities for Malaysia, Title Sponsor, and Associated Entities;
  • Support Malaysian Dragon Boat Athletes while promoting multiracial fellowship; and
  • Establish traditions that will amplify Malaysia’s already-growing global presence in business, sport and culture and to make Putrajaya, Malaysia as the center hub of the dragon boat race in the Asia Region.
  • Promote the acceptance of 1Malaysia Concept and further strengthen unity to ensure stability towards achieving progress and development for the people and country.
  • Put the Malaysian flagship on other countries when the festival expands to other circuits around the world.
  • Develop teambuilding for National & International corporations that emphasize discipline, diligence and cooperation.

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